We write, publish and manage your public record for you, every month: articles, LinkedIn, newsletter, and, if you choose, your website, video and media. You give us two hours a month.
Boards, nominating committees, journalists and clients decide about you before they meet you. If your record is thin online, they decide on less than you have done.
The first page of results for your name shows your work, your voice and your platform, in English first and in the other languages your audience reads.
Something new and substantial appears under your name every month, so the record reads as someone active today, not someone who used to be.
Two hours a month of your time: one conversation-length interview in writing or by voice note, and your approval. We do the rest.
Most of the senior people we work with are better than their search results. They are not short of substance. They are short of time, and they do not want to become content producers.
Joseph Soares served in Canada’s Prime Minister’s Office during the 2008 financial crisis and was Chief of Staff in the Senate of Canada during the pandemic. His bylines have appeared in Forbes and Newsweek. His book, Leadership Under Fire, is published on 20 October 2026. The same team that builds and runs his own platform in two languages runs yours.
US$950, in five business days, in writing and in a video briefing of eight minutes or less, with no call. It shows what the search says about you today and the three moves that matter most.
A one-time setup: the audit, your positioning and your website. US$15,000, with the US$950 from the Read credited against it.
Essentials or Full, on a six-month minimum, then month to month with 30 days’ notice.
Buying the Read commits you to nothing else. You approve everything before it is published under your name. Nothing you tell us is used for anyone else.
Every piece is written by people, from your own words. We interview you in writing or by voice note, draft, and send it to you for approval. Nothing is published under your name that you have not read.
The setup comes first because most senior people have no platform of their own: a LinkedIn profile, perhaps an old bio on a former employer’s site. We audit what exists, settle how you should be described in one sentence, and build a website you own.
After that the work is steady rather than loud: a regular article, a LinkedIn presence that sounds like you, and a newsletter to the people who should hear from you. In the Full tier we also keep the website current, produce video, and position you for media and speaking.
We work in English first. Our team is multilingual, so where your audience needs it we publish equivalent content in French, Spanish, Portuguese, Arabic, Mandarin, Cantonese, Russian and Ukrainian.
The book is a separate project, priced on its own, and is not part of either tier.
Senior people at a turning point: a board search, life after public office, a book, an advisory practice being launched. People whose record is stronger than their footprint.
Anyone who wants volume, viral reach or a new persona. We make the real record visible. We do not invent one.
For the leader who needs a steady, credible voice.
For the leader who needs the whole platform run.
Prices in US dollars, plus applicable taxes. Six-month minimum, then month to month with 30 days’ notice.
Because it tells you, in writing and before you commit, what the search says about you now and what would change it. You can take that plan to anyone.
No. The writing is done by people, from your own words, and you approve every piece before it goes out.
About two hours a month: one interview in writing or by voice note, and your approvals.
Yes. English comes first, and our team is multilingual: we can publish equivalent content in French, Spanish, Portuguese, Arabic, Mandarin, Cantonese, Russian and Ukrainian.
Not ready yet? Start with the book: Leadership Under Fire, published 20 October 2026.