A written read, plus a video briefing of eight minutes or less, on what people find when they look you up and the three moves that close the gap. In five business days.
Board chairs, journalists and clients search your name before they call. Every week the record stays thin, the decision about you is made on what the search shows, not on what you did.
What a board chair, a journalist and a prospective client each find on the first page of results for your name, in English first and in any other language your audience reads. Screenshots included. What is missing, stale or wrong.
Your real record against your visible record, scored on five points: whether you can be found, credibility signals, how recent it is, whether you own your platform, and voice.
The three moves that close most of the gap, in order, with what each costs in time and money, whether you do it with us or on your own.
Most of the senior people we work with are better than their search results. Their best work happened in rooms the public never saw, and they have no time, and no appetite, to become content producers.
Joseph Soares served in Canada’s Prime Minister’s Office during the 2008 financial crisis and was Chief of Staff in the Senate of Canada during the pandemic. His bylines have appeared in Forbes and Newsweek. His book, Leadership Under Fire, is published on 20 October 2026.
Pay by card. A short written questionnaire opens right away. It takes about thirty minutes. No CV? That’s fine: many of the people we work with have never needed one. We do a short call instead and put it together with you.
We check your answers against what the search shows today, in English first and in any other language that matters to you.
Within five business days: the written document, plus a video briefing of eight minutes or less that walks you through it. Reread it, rewatch it, and share both with the people who advise you.
Buying the Read commits you to nothing else. Nothing you send is used as content, now or later. If something is unclear, we ask in writing.
Three searches run as three different people would run them: a board chair, a journalist, a prospective client. What each finds, with screenshots.
A one-page comparison of your actual record, taken from your CV (or our short call) and the questionnaire, against your visible one. Scored on the five points above.
One page: the three moves that close most of the gap, in order, with the cost of each in time and money.
Eight minutes or less: the findings and the three moves, explained so you can act on them between meetings. It is delivered on a private page with the written Read.
Senior people at a turning point: board directors and chairs, former officials and political staff, senior partners, executives becoming advisors, authors. People whose record is stronger than their footprint.
Anyone looking for followers or a personal brand makeover. The Read is about being found and believed by the few people who make decisions about you.
Useful or refunded. If the Read doesn’t give you at least one move you didn’t already know, tell us within 14 days of delivery and we refund you in full.
You don't need to. Everything can be handled in writing, so you keep a record of it. If you don't have a CV, we do a short call instead and put your record together with you.
Yes. Nothing you send is ever used as content or as an example, whether named, anonymised or composited.
No. The Read stands on its own.
Yes. We work in English first, and our team is multilingual. The questionnaire and the Read can also be done in French, Spanish, Portuguese, Arabic, Mandarin, Cantonese, Russian and Ukrainian.
Not ready yet? Start with the book: Leadership Under Fire, published 20 October 2026.