≡ Menu

Meet Joseph

As featured on

Hello, my name is Joseph Soares.

I’m a teacher, an author-blogger and host the Success Crumbs podcast.

I’ve owned & managed dozens of businesses.

I’ve tasted success, and I’ve tasted bitter defeat. Both are life changing.

I know, first hand, what its like to live the life of an entrepreneur.

It isn’t always easy, but given the choice, I don’t know a single entrepreneur that would want even to consider working for someone else but themselves.

In my view, that is a good thing.

Entrepreneurs make horrible ”employees”. It’s hard to follow when you are naturally inclined to lead, isn’t?

Simply put, once you have tasted the freedom of calling the shots, there is no turning back.

That said, those same entrepreneurs also tell me that the one thing they would have liked to have from day one, was someone they could talk to about all the challenges they deal with on any given entrepreneurial day.

I don’t think anyone can dispute that having a coach or mentor can have an enormous impact on one’s success and in particular, on how quickly you can reach success with the help of a coach or mentor.

I was lucky to meet several fantastic and incredibly successful entrepreneurs in my life path.

I still rely on many of them for advice, bouncing ideas and ensuring I keep both my feet on the ground.

Do you know what every single one of them has in common?


For their success, for the freedom success has brought them, the ”magical” power & ability to do things most people can only dream.

There is something else they all share too.


They love helping others.

It can be very fulfilling to help people; it’s why I enjoy this coaching gig so much. 🙂

I’m a curious fellow, a bit of a bookworm in fact, and love libraries in all shapes & sizes.

The Internet is just one big library of things, isn’t it?

It has created extraordinary opportunities and given hope to many who otherwise would have none.

Moore’s Law ( every two-year doubling of computer processing) is driving exponential growth in technology that has put more communications capability in the hand of a poor farmer in the middle of Africa, then the President of the United States had access to just 15 years ago. Can you imagine that?

Despite being a bit of an introvert, I love people, their histories & cultures.

Humans are fascinating & unique creatures, aren’t they?

I love to study & understand what and why people do what they do, what makes human ”tick tock”.

Because of that, I study behavioural psychology.

I am fascinated by how people interact with each other, how we jump to action, (some actions are rational, others not so much) because of a short series of words, hand gestures and body language; how we communicate. So I study public communications too.

Above all other things, I love my freedom, so the study of political science is an absolute must.

When you love your freedom the way I do, you tend to want to be independent, and so I also study business, marketing, and entrepreneurship.

I know, that’s a lot of studying…

To me, it’s all a lot of fun, so it’s not “studying”, or “work” in the traditional definition of those words.

Studying is something I do all the time, its one of my not so secret trade secrets. Being well informed is a key component of my success. Yes, information is power, but in today’s information age, it can mean the difference between your business’ life and death.

Now, in fairness, I have to blame my parents for a lot of the above, particularly my love for freedom and entrepreneurship.

You see, like so many, my parents were immigrants, they left their native Portugal during what was then a dictatorship so my siblings and I would have opportunities my parents couldn’t even dream of in the old country (more on that later!).

I have said that as a business growth coach, I help business owners double, triple and 10X their businesses.

This is where I tell you how I do that. 🙂

No two processes are the same. They vary from one business and entrepreneur to another. We look at their goals, the challenges they are facing, and opportunities they might be missing.

We uncover any hidden problems that may be sabotaging their desired results. Then we create an action plan and implement it together so that they finally get the results they have been looking for but have been unable to find.

We also address challenges that come up along the way.

The best way for me to assess all of this is to have one of my Business Breakthrough Strategy Sessions, during which we create a crystal clear vision for your ultimate success and uncover hidden challenges that may be standing in your way.

Our goal is that you leave the session feeling renewed, re-energized and inspired to get results faster and easier than ever before.

If you are someone who is looking to grow your business, this might be a perfect place for you to start.

These 30-minute sessions are usually a US$497 investment. (Yes, an hour of my time is a US$994 an hour investment) I give away a few of these introductory sessions every month, pro bono. It’s my way of giving back to our ever growing tribe and community of followers that got us here.

I can only offer 4 of these Business Breakthrough Strategy Sessions per month. I don’t have the material time to provide any more.

I don’t like to brag, but the truth is, they don’t last.

You can schedule your Business Breakthrough Strategy Session by dropping us a note here.

If one of these introductory sessions isn’t available, you can schedule a work session at the regular rate of $497.

During our time together, one of our primary goals will be to establish our level of compatibility, and determine if we can (or even want to) work together.

What we do next will depend on your goals and objectives. I have clients I have known and worked with on an ongoing basis for well over 20 years. Some I talk to every other week, acting as a soundboard for ideas or troubleshooting challenges.

Others I only hear from punctually, mostly when they are working on something special, and they feel the need for an extra pair of competent hands on deck. Sometimes they are looking for a fresh pair of eyes to look at a given issue.

Other times they just need someone to tell them that no, you haven’t lost your mind, stay the course, you are doing everything you need to do, stick to that.

Our consultative advisory model is simple and retainer based. You can consult it here. Experience (and the empirical data supports this principal), has demonstrated a direct correlation between the quality of a given engagement, as expressed by a preestablished & measurable result, and the length of time we are retained. Typically, a client-engagement requires a minimum six-month commitment to be effective.

Why? One reason is obvious: you get what you pay for, and if it sounds too good to be true, it probably is. More fundamentally, for us to give you advice, we need to do our homework, so we understand you, your environment and the issue or issues confronting you and your business. Finally, not unlike other professionals you may engage to provide you with advice, your lawyer or your accountant, for example, we have had to invest significant resources into developing our processes and the infrastructure to support our deployments.

Consequently, outside of our introductory meetings, we do not accept any new client engagements under this six-month threshold. To be totally transparent, if you are looking for advice but are on a tight budget, we may not be the best place to seek help.

Who am I? And more importantly, why in the world would you listen to anything I have to say?

You’re an ambitious entrepreneur, and looking for advice, counsel, mentoring, and the best chance to make the most of your opportunity.

That sounds an awful lot like me. We are all given so many incredible opportunities in life, whether we recognise them for what they are at the time or not. Far too many people complain about their ‘lot in life.

Others rise to the top.

I like to think of myself as the latter type of person; the one who went against the grain, who defied the odds, and who made it.

The Early Years

People often like to look at someone, see the success they’re enjoying and complain that they had it easy. Trust me; it’s rarely ever easy. Unless you’re born into wealth and are groomed to take over your father’s multi-million dollar company by the time you turn 21, it’s just not that easy.

We have a habit as people to simply assume someone else was just lucky, gifted, talented, or that their success was handed to them.


It provides us with an ‘out.’ It gives us an easy excuse for why we may fail or why we might give up. In truth, the road to success is often a long one with late nights, early mornings, and endless weekends pouring yourself into the work.

My early years were more about survival.

I grew up in a tough neighbourhood. If you couldn’t defend yourself, life was no fun at all. You’d end up getting the living hell kicked out of you on a regular basis.

I was the child of an immigrant working lower-middle-class family chasing that common dream of a better life. My parents worked hard to give me the opportunity to pursue my dreams as well.

I did the best I could but more often than not I would return home with a new bruise, bloody nose, or another war wound.

One time I woke up in the hospital being told I was lucky to be alive. Luck had nothing to do with it; just ask the other guy.

The only time a person is ‘lucky’ is when they fall off a cliff and somehow manage to get stuck on a branch hanging before the hundred-foot drop to their death.

Don’t subscribe to luck. It’ll only provide you with a reason why some people achieve their dreams, and others don’t, and luck has nothing to do with it.


As for school attendance, as a person with dyslexia, it wasn’t easy. I didn’t attend an Ivy League school; I just wasn’t good at it. I did work hard, though. When you’re poor, and you want more you have to. There’s no alternative. Necessity is the mother of all learning. I eventually built several successful businesses from nothing, lost a few along the way, learned from it, and travelled extensively. When it comes to personal goals, I accomplished almost every single one I had. I even worked for the Prime Minister of Canada.

I was into government & politics for a while but eventually kept getting called back to my entrepreneurial roots.

Building something

Builders, that’s what entrepreneurs are. You may not be constructing a new structure, bridge, office complex, or even a house.

You may not be manufacturing anything yet.

But you are building a company. A dream. A vision.

I’ve done that many times and love the process!

The Revelation

I spent months trying to figure out how best I could change things. I worked at figuring out my real passion.

Then I found it: I love helping people. I’ve always loved helping people. It’s why I love teaching so much.

I especially love helping people find a path to their real passion, so they can Love their life and Live the Dream.

Coaching is such a powerful tool that anyone who has the desire, passion, and guidance can achieve all of their dreams, too.

I want to share the knowledge I’ve gathered through the years. I want to walk along this journey with you, offer insights, provide instructions, and give you encouragement when the nights seem so long.

It’s been a long road. I can’t say it was always easy, but I can’t say it has been particularly hard either since the path has been a lot of fun and I have met some incredible people along the way!

We live in a time when new and compelling choices are possible for all of us, where we can forge our destiny more efficiently than ever before.

We get to choose whether we’ll rise to the challenges and make our future happen.

I did, and I’m here to tell you that you can, too.

The great thing for me is that I get to show you how.

Schedule your complimentary Business Breakthrough Strategy Session today.

Our journey together has just begun.

I plan on enjoying every minute of it and hope you will, too.

It’s going to be one hell of a ride!






Disclaimers | Privacy | Terms
© 2017 | josephsoares.com | All Rights Reserved.
Follow by Email