Leadership Under Fire·Publishing October 20·The SPARK framework, forged in the rooms of power·Reserve your copy →
Senior Advisor · Crisis-Tested · Trusted at the Top

Joseph Soares served in the Prime Minister’s Office through a global financial crisis. Now he advises leaders like you.

He served in the Prime Minister’s Office of Canada during the 2008 financial crisis and as Chief of Staff in the Senate of Canada through the pandemic — two of the highest-pressure rooms in the country, in two of its hardest years. He advises a select group of leaders on the decisions that don’t allow a second draft.

Joseph Soares
Bylines in
ForbesNewsweekHuffington Post
Covered in
The Globe and MailLa PresseLe DevoirNational PostCalgary HeraldMaclean’s

and in the English, French, and Portuguese-language press across Canada, the United States, and Europe. Full press record →

You didn’t build what you’ve built by following a playbook. But at the top the air gets thin, and the counsel gets thinner. The loneliness of command becomes a strategic liability — and the highest-stakes decisions are the ones you can least afford to make alone.

Where he adds value

Three rooms where experience is the difference.

High-Stakes Decisions

Acquisitions, successions, repositioning, and exits that require senior-level evaluation — the calls where being right the first time is the whole game.

Government & Stakeholder Navigation

Translating fluently between the worlds of government and business, and opening the rooms most operators never reach.

Crisis & Transition Leadership

Reputational crises, stalled leadership, and precision transitions — managed by someone who has done it when the stakes were national.

Who this is for

You have built something worth protecting.

01

Business owners within one to five years of a transition, with real assets and real revenue.

02

Founders and executives scaling through high-growth inflection points.

03

Acquirers and investors needing market access and deal-level advisory.

04

Leaders navigating succession, stalled projects, or a gap at the top.

How to work together

Where to begin.

Start with the assessment or the book — each one a real door, not a form that goes nowhere.

Start Free

The SPARK Assessment

Eleven minutes. A clear read on where your leadership is aligned and where it is exposed — with a written profile sent to your inbox.

Take the assessment →
The Book

Leadership Under Fire

The SPARK framework in full, forged in the rooms of power. Reserve your copy ahead of the October 20 launch.

Reserve your copy →
Leadership Under Fire — The SPARK Framework, by Joseph Soares
New · October 20, 2026

Leadership Under Fire

The SPARK Framework, Forged in the Rooms of Power.

A field manual for the decisions that don’t allow a second draft. Join the launch list and get the opening chapter now.

Reserve your copy
Between crises

Corridor Intelligence

Strategic analysis for entrepreneurs and business leaders — signal over noise, from someone who has sat in the rooms.

The loneliest decisions are the ones that matter most

Some decisions shouldn’t wait.